Independent guide · not affiliated with Nike, Inc. or Jordan Brand
District23 Guide
Paris · Barbès · summer 2024

History

Tati Barbès

Before it housed District 23, the corner of Boulevard Barbès was home to Tati, the discount store whose pink-and-white gingham bags were a fixture of Paris for seven decades.

Timeline

YearEvent
1948Jules Ouaki, a saddler from Tunisia, opens Tati at 4 boulevard Barbès. The name is an anagram of Tita, his mother's surname.
Post-war decadesThe shop grows from about 50 m² to about 2,800 m². Goods are piled in bins with huge pink price tags; the slogan is "Tati, les plus bas prix" (the lowest prices).
2004–2007The struggling company is taken over by the Vetura/Éram group, which gains full control in 2007.
2017A commercial court in Bobigny names Gifi, led by Philippe Ginestet, as buyer.
September 2021The Barbès flagship closes for good; its 34 employees are let go. The building is slated for offices, shops and housing.
Summer 2024The empty store becomes the headquarters of District 23 for about six weeks.

Why it mattered

Tati sold clothes and household goods at prices that working-class families across Paris could afford, and Barbès was its heart. Competition from fast-fashion chains such as H&M and Zara, and failed moves upmarket, eroded that model over the 2000s. For the neighbourhood, the pink gingham remained a symbol long after the store's decline, which is part of why a summer project for local youth chose this building.

  1. Wikipédia : Tati (entreprise)
  2. Retail TouchPoints on the District 23 building